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In 2023, we can assume to see video marketing, influencer marketing, personalization, and augmented and virtual reality becoming more important and beneficial in digital marketing. Brands that are quick to adopt these trends will be able to stay ahead of the curve and engage their customers effectively.
Marketers need to understand that :
1 There Will Be a Bigger Focus on Quality Over Quantity.
2 Content Marketing Will Become More Data-Led.
3 AI-Powered Content Marketing Will Grow in Popularity.
4 Shoppable Content Will Drive Social Commerce.
5 Podcasts Will See a Steady Rise.Short-Form Video Will Continue to See Exponential Growth
6 Podcasts Will See a Steady Rise
7 Brands Will Boost Engagement through Interactive Content
8 UGC Will Remain a Key Strategy
The top 20 Digital Marketing trends in India in the year 2023 are :- 
1. Metaverse
The Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of the Metaverse. It is an undiscovered digital universe where virtual or augmented realities interact to create an interactive environment for everyone.Metaverse allows you to create a world individually for a product and take your customers through an immersive is also essential to note that immersive marketing campaigns require time, effort, and large capital.The metaverse is providing a new type of platform, but it isn’t going to replace traditional marketing methods, Not every company will benefit from what the metaverse can offer, but others will.
Having a digital representation of oneself in a future world where you can do anything you want seems like it has much in common with video games.
Social trade is now conceivable because of a network of realities/virtual universes where space exists nearly everywhere. That’s why today’s digital marketers have discovered a way to fill that void and create a brand-new kind of digital marketing with video.
2. NFTs
NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockchain.Brand uses An NFT-based digital seal of bona fides for a physical item creates more seamless trust in peer-to-peer resale and can empower a brand to share in the associated value capture more easily using platforms like Trove and Recurate that integrate this kind of secondary trading into a branded retail experience.
Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity.

3. Cryptocurrency
Cryptocurrency plays many roles in evolving digital marketing, from quicker and borderless transactions to reduced costs of digital promotion. Accessing crypto funds in real-time through digital wallets is extremely easy and can be done immediately without a lengthy processing time. 
The major benefit of using cryptocurrency to Credit card companies and payment apps like Stripe or Square charge transaction fees anywhere from 3-5% on each transaction. Many eCommerce companies build these fees into their online store prices. Cryptocurrency transactions often don’t have fees or are as low as 1%.

In the Instagram version of the financial world, cryptocurrency is one of the hottest and sensational trends. Although no one anticipated its eventual success, it entered the market and gradually swept the competition under the rug.
Investing in cryptocurrencies has been increasingly popular among millennials, who regard them as hip and futuristic. Cryptocurrency investment platforms are capitalizing on the younger generation’s desire for free cryptocurrency to raise awareness and give investors a taste of this new investment opportunity.
4. Social Commerce
Social commerce is a subset of e-commerce and refers to shoppers making their purchases within social media platforms––everything from product research to checkout happens within the social media platform. With social commerce, brands can sell through their social media platforms.Social commerce promotes products and services through networking websites. The numbers of retweets, likes, and shares are measures of success for social commerce campaigns. Social commerce also seeks to engage online shoppers by offering expert product advice and support.

China has already established a billion-dollar business out of it, whereas India is just getting started. Brands use social media platforms to promote their items live, and the audience can purchase the product there and then.
Brands may leverage Instagram’s Shop feature to add a Show Now option to live videos. One of the best digital marketing trends for 2022 is social commerce, which has lowered the time it takes for customers to go from seeing an ad to purchasing something.
5. Voice Search
According to a study, 55% of teenagers use voice search daily. Voice search is poised to gain traction in the coming years, as evidenced by the widespread use of technology among today’s youth
Voice search, a feature that most of us received with our smartphones in 2014, is growing in popularity. In addition, smart speakers are becoming increasingly popular, and Alexa and Google Home smart speakers have been purchased by 20% of households. People’s gradual acceptance of voice-controlled devices is a good sign that this new way of doing things is here to stay.

6. Programmatic Advertising
Programmatic advertising is the use of automated technology for media buying ,as opposed to traditional methods of digital advertising.Programmatic ad buying gets used to come by digital advertisements. On the other side, automated buying is a process that uses algorithms and machines to buy ads rather than human intervention.Advertisers can more precisely target their intended consumers using AI-assisted programmatic advertising. Both higher conversion rates and cheaper client acquisition costs are benefits of automation. Ads can be bought and sold on a case-by-case basis using real-time bidding

7. Automated and Personalized Email Marketing
Automated email marketing, as the name suggests, involves sending emails to your consumers regularly, depending on preset triggers or timetables.
Email has always been the most trustworthy and usable . Promotional emails are a great way to communicate with your potential or unknown customers about your company’s accomplishments or upcoming sales.
However, most consumers have ceased replying to promotional emails due to the overuse of bulk email approaches. Personalized emails are an excellent way to reclaim your customers’ attention and build a more engaged consumer base.

8. AI in Marketing

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential.
9. Google is changing & so should your SEO

In 2023, what the user wants is what will show up on the SERP. It’s all about providing an answer to the user’s query and adding value to their knowledge instead of selling a product/service.
If you are handling SEO for a brand or freelancing, my suggestion would be to sell an experience of searching instead of advertising the product. When users love your content, they will automatically engage with your brand and start trusting your brand.

Now , Google is trying to catch trends and improve its negative points rapidly.   
10.  Push Notifications
2022 is when push notifications are being tested and 2023 is when brands will or should use it to their fullest advantage.Push notifications are a way of becoming a part of a customer’s ecosystem and keep nudging them with offers and clickable content.It will help the customers to get mails notification and its details without even open it for read. Some brands don’t value an aggressive marketing strategy and hence end up not going for the push notifications strategy.
11. Web3 is Coming

Web3 Marketing is a new evolution in digital marketing. It accompanies a shift from Web 2.0’s centralized data storage to Web 3.0’s decentralized data storage, which is intended to give control of data to users. This is more of a digital marketing trend that you must look out for and also track because it is going to be the next big thing in the world of the internet. What Google is trying to achieve or reach high via algorithm updates, is what Web3 is developing keeping in mind only and only users.

12. Personalization

According to research by Instapage,
63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic advertising messages.
80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
90% of consumers claim that they find personalization appealing.
The best example to understand the power of personalization is Amazon and Netflix, which have personalized recommended movies for each user. 

If you want to outperform your competitors and want to stand out in the market, you must focus on personalizing content, products, emails, etc. Personalization is the next big trend that will soon become an industry standard.
13. Augmented Reality
Augmented Reality shortly called AR. AR marketing enables advertisers to add a personal touch to mobile apps and other materials content. For example, shoppers can scan elements at a supermarket to access an AR app and see the sale prices, discount coupons, and recommended products and combos for better decision-making.
Augmented reality is changing how businesses market their products and services—for the better! With its ability to provide immersive experiences, capture valuable customer data, and give businesses an edge over competitors, augmented reality will become an increasingly popular tool among marketers in 2023 and beyond.
14. Livestream Commerce
Livestream Commerce is quite new to India and an advanced and needed feature . Brands choose their social media platforms to showcase their products live and the audience is able to buy the product live itself.Even their higher posts workers go on live to understand and make them know about their issues , features , and services and get along with their customers.Even on Instagram, the Shop feature has enabled brands to put up the Show Now button on live video content which cuts the chase for the customer. Livestream commerce has reduced the time taken by the customer from advertisement to purchase and therefore is one of the best digital marketing trends in 2023.
15. Programmatic Advertising
Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads. The automation is quick, and efficient which ultimately increases conversions and lowers the customer acquisition cost. Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences.
16. Chatbots
Chatbot marketing is a technique that uses chatbots to promote your business. It automates the marketing of your products, collects leads, and takes orders on a chosen messaging app or your website.Connect With Prospects and potential Customers. Chatbots are conversational tools.They perform routine tasks efficiently. People like them because they help them get through those tasks quickly so they can focus their attention on high-level, strategic, and engaging activities that require human capabilities that cannot be replicated by machines.
17. Email Marketing

Target your audience through Email is Email marketing . it helps you to reach your genuine customers and others as well . As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.Emails have always been the most reliable channel of digital marketing. Promotional emails are an amazing way to reach out to your customers and let them know what your organization has achieved or any sale you have coming up.


18. Short form Video Content
Video Marketing is also one of the top digital marketing trends in 2023 and is likely to be at the top for more years to come. Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.Many people get fame by using short video features . Many companies offer famous content creators to promote their products or services by their videos or posts. 

19. Marketing Automation
Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.It drastically uplifted the industry in the last year and is going to be one of the major digital marketing trends in 2023. Marketing automation is all about streamlining the processes and automating them to make them more smooth, effective, and faster. One of the best uses of marketing automation is going to be under lead collection and nurturing.
20.Shoppable Content
Shoppable content is any sort of digital content that you can click on to make a purchase. Popular types of shoppable content include social posts, videos, blogs, and ads. Some shoppable content allows you to make a purchase without leaving the platform it’s hosted on. This is called social shopping.

Brands such as H&M , Calvin Klein , Gucci and others have stepped up their marketing game with their shoppable content, by turning their Instagram profile into shoppable posts.


Conclusion :- In this above para, we got to know about the latest digital marketing trends such as AI, Chatbot , Short Video Creation and so many . 

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